California based internet ad company, Ad Calls has launched Ad Supported VoIP with CRM features for business class VOIP companies. Their VOIP dialer can be used by businesses and individuals to make free international calls by watching Ads served by them.
Many companies in the past, have tried this model but couldn't succeed. The most prominent example is globe7. They started off by giving a promise that just watch our videos and get calling minutes. However it seems you can't really support or subsidise the VOIP call by watching videos or ads. Adcalls although has a different strategy. They are involving businesses by giving them incentives such as User's information etc. Adcalls will allow businesses to get personal information about users and in turn ask them to advertise their business on Adcalls. These leads could be lucrate for some businesses. They might not just be VOIP companies but other insurance, banking, finance companies are always looking for your personal information to be converted into a potential lead.
However the dialer will collect other senstive information such as Credit card details etc and share with advertisers. Its a perfect CRM model for advertisers and Adcalls. However for users, this could be a nightmare. Imagine you just made a call to India and you started getting calls from various travelcompanies about your potential visit to india :-) They will read your mind and pocket at the same time.
It would be interested to see how this VOIP service shape up and in fact in the end, offers truly free international voip calls to users. Most promises are ignored once the voip service is established. One more interesting point could be about their Terms of Service, how sneaky it could get to put sensitive information in TOS and get customers agree to it. I am sure 99% dont bother to read TOS. Manycompanies then steal the data for their own benefit.
Lets hope it all turns out good and in favour of the consumers and we get a truly free international voip calls service.
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